Passport Marketing
Experiences
"Everything Pixar does is based on a simple rule: Quality is the best business plan, period." - John Lasseter, Pixar Chief Creative Officer
Cirque du Soleil
Director of Tourism and International Travel
Las Vegas, Nevada
Directed and managed integrated consumer and travel trade partner marketing and sales strategies and tactics in Asia, Latin America and Europe. In addition, collaborated with national, state and city destination partners to promote advance ticket sales to 12 shows: Las Vegas, Los Angeles, New York, Orlando, Macau and Tokyo. Managed in-market staff, and advertising, publicity and destination agency relationships. Implemented first online travel trade ticketing platform via computers, tablets and smart phones.
Visit California
Asia Pacific Marketing Director
Sacramento, California
Designed and implemented integrated Visit California consumer and travel trade marketing and sales strategies and tactics based upon customized consumer research to promote destination tourism to the 12 regions of California from China, Japan, South Korea and India. Managed in-market staff, and advertising, publicity and destination agency relationships. Executed first consumer brand advertising campaign in Japan, including digital and social media initiatives.
Los Angeles Tourism and Convention Board
Marketing Director
Los Angeles, California
Conceived and conducted consumer marketing strategies and tactics with the City of Los Angeles, Los Angeles Worldwide Airports and Los Angeles Tourism International Offices in Asia, Latin America and Europe to promote visitation to Los Angeles, length of stay and economic impact throughout the 15 districts of the City of Los Angeles. Created market promotions with major USA and international airlines and travel trade partners.
Universal Studios
Consultant - Japan Theme Park Marketing & Sales
Osaka, Japan
Designed and developed pre-opening consumer marketing strategies and tactics to educate, engage and build brand awareness among Japanese consumers and travel trade partners for the park attractions and guest experiences of Universal Studios’ first overseas theme park in Osaka, Japan. Activities Included: TV Broadcast, Magazine, Newspaper Promotions and Publicity Special Events.
McDonald's International
Strategic Alliance Director
Tokyo, Japan
Managed and implemented third party licensee partnerships, advertising and publicity agency relationships to execute 12 annual Happy Meal campaigns in 2,975 quick service restaurants throughout Japan. Partnerships Included: Walt Disney Company, Mattel, Charles Shultz’s Peanuts and Coca-Cola.
McDonald’s Quick Service Restaurant in Japan
The first McDonald’s outlet in Asia was opened in Japan in upscale shopping district of Ginza; there are now 2,975 outlets.
Flavors of McDonald’s in Japan
McDonald’s Japan promotes specialty sandwiches each month like the Teriyaki Samurai Burger and the Ebi/Shrimp Fry Burger.
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Walt Disney Attractions
Marketing Manager
Tokyo, Japan
Created and executed integrated consumer marketing and travel trade partner sales strategies and tactics for Disneyland Resort/California and Walt Disney World Resort/Florida to promote visitation, length of stay and economic impact from: Japan, South Korea, Hong Kong, Singapore and Australia. Managed in-market staff, advertising, publicity, and destination agency relationships. Executed first consumer brand advertising in Japan, including promotions and publicity initiatives.
Disney’s Animal Kingdom Park,
Walt Disney World Resort
Disney’s Animal Kingdom is the fourth theme park at Walt Disney World Resort and is themed around animal conservation.
Indiana Jones Temple of the Forbidden Eye Attraction, Disneyland Resort
The Indiana Jones Temple of Forbidden Eye attraction at Disneyland Resort takes guests on a turbulent ride through a lost subterranean temple.
JCB International Credit Card Company
Sales Manager
Los Angeles, California
Japan’s largest credit card company with 130 million cardholders. Designed and implemented USA market entry strategy and tactics to increase credit card acceptance and usage among transportation, hotels, shopping, dinning and attraction suppliers targeting Japanese overseas travelers. Collaborated with national, state and city destination partners to promote Japanese overseas visitation to the USA. Activities Included: Product Training, Information Guidebooks, Cardholder Publications and Promotions.
JCB Card for Dining
JCB is the largest credit card company in Japan with over 130 million customers and 33 million merchant outlets.
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JCB Card for Shopping
The JCB credit card is used by most overseas tourism-related business such as airlines, car rental companies, hotels, specialty retailers, department stores and restaurants.